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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys in each environment prior to launching in production. Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?

A) Ant Migration Tool
B) Deployment Manager
C) Change Sets
D) Configuration Manager

2. A customer asks why the send time values within an email are not being added to a Send Log.
Which two actions would successfully write send time variables to their Send Log? (Choose 2 answers)

A) Ensure the Send Log is linked in an attribute group.
B) Enable send logging to a data extension during the send process.
C) Use the WriteToLog() AMPscript function in the content.
D) Match an AMPscript variable name to a Send Log field.

3. An organization wants to delete customer information after account closure while preserving aggregated campaign reporting for executive dashboards. Which strategy best supports both objectives?

A) Remove reporting extracts.
B) Apply contact deletion policies while keeping non-identifiable reporting data.
C) Disable tracking before deleting contacts.
D) Retain every customer record permanently.

4. Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering. Which three considerations should be made before implementing MobileConnect? (Choose 3 answers)

A) Long and Short Codes are not available for all countries.
B) Opting in for messages can only be done via inbound message.
C) Inbound messaging only works with local Long or Short Codes.
D) Not all countries are supported by MobileConnect.
E) NTO would be charged by mobile operators directly for messages.

5. Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website. They want to set up a month-long welcome Journey that sends emails specific to the purchase, such as the type of tent, recommended accessories, and care tips at different points throughout the Journey.
NTO also recognizes that due to their pricing strategy, customers may purchase more than one tent within a month.
What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?

A) Entry Data
B) Contact Data
C) Salesforce Data
D) Journey Data

Solutions: