Simple to use from minute one: purchase, check your inbox, practice. The Salesforce Certified Marketing Cloud Engagement Consultant exam cram at PracticeVCE: 101 practice questions for the MCE-Con-201 exam delivered by email in a minute.
Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Content and Messaging | 15% | - Multi-channel messaging
|
| Topic 2: Analytics and Reporting | 15% | - Advanced analytics
|
| Topic 3: Data Management and Segmentation | 20% | - Segmentation
|
| Topic 4: Concepts of Marketing Cloud Engagement | 15% | - Technical architecture
|
| Topic 5: Discovery and Requirements | 15% | - Gather business requirements
|
| Topic 6: Journey Builder and Automation | 20% | - Journey Builder fundamentals
|
MCE-Con-201 Exam FAQ — Your Trustworthy Helper
Yes — download the free Salesforce Certified Marketing Cloud Engagement Consultant demo and judge the cram before paying. Purchases include one-year service: 365 days of update versions sent asap by email; renew afterward at 50% off.
The Salesforce Certified Marketing Cloud Engagement Consultant is Salesforce's certification exam for Salesforce Consultant, at the Intermediate level. Short on time? Focused, simple-to-use material is the fix. Related credentials include Salesforce Certified Marketing Cloud Engagement Consultant.
6+ months of hands-on experience configuring Marketing Cloud Engagement solutions Eligibility rules change over time, so verify the current requirements on the official page (official MCE-Con-201 exam page) before registering.
The Salesforce Certified Marketing Cloud Engagement Consultant blueprint spans 6 domains — including Concepts of Marketing Cloud Engagement (15%), Content and Messaging (15%), Journey Builder and Automation (20%). The complete outline above lists every subtopic; budget your time by weight.
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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2)
- A. Use Data Extension Entry Sources with filters applied to perform segmentation activities for Journey Builder.
- B. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
- C. Include data for decision splits in Attribute Groups in Contact Builder; use contact data rather than journey data.
- D. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
Correct Answer: B,D 🗳️
Explanation: Only visible for PracticeVCE members. You can sign-up / login (it's free).
A financial services customer wants to send emails to customers who log in for the first time on a new IP. The message should be deployed as fast as possible due to its sensitive content. The message contains information related to the login IP.
What should a consultant recommend to deploy the email?
- A. Inject the subscriber into a Journey.
- B. Execute a Triggered Emails Interaction.
- C. Use a User Initiated Emails Interaction.
- D. Use the Transactional Messaging API.
Correct Answer: D 🗳️
Explanation: Only visible for PracticeVCE members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) is saving each Email Address in its Send Log which is quickly increasing in size. NTO ' s marketers want to pull data from the Send Log for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email.
Which design should the consultant recommend to perform their analysis?
- A. Set up and pull data from a SendLog Data Extension.
- B. Set up and pull data from Sent and Subscriber Data Views.
- C. Filter data using a Filter Activity on the Sendable Data Extension.
- D. Set up and pull data from Tracking Extracts in Automation Studio.
Correct Answer: A 🗳️
Explanation: Only visible for PracticeVCE members. You can sign-up / login (it's free).
A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?
- A. Create and execute a Data Filter on the Click data view.
- B. Create and execute a Tracking Extract.
- C. Create and execute a SQL Query against the _Click data view.
- D. Create and execute a Subscriber Engagement report.
Correct Answer: C 🗳️
Explanation: Only visible for PracticeVCE members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active journeys to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?
- A. Google Analytics 360
- B. Data Studio
- C. Advertising Studio
- D. Einstein Engagement Scoring
Correct Answer: D 🗳️
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