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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Select available Social Posting Connectors

A) Facebook
B) Twitter
C) WhatsApp
D) Linkedln
E) Zone
F) Tumblr
G) Instagram

2. Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?

A) Marketing Cloud Account Engagement Successfully submitted the "Contact Us" form
B) Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page and form
C) Nothing will display
D) Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page.

3. LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?

A) Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.
B) Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
C) Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.
D) Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.

4. LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?

A) Segmentation rule
B) Completion action
C) Automation rule
D) Dynamic list

5. Select Assets that allow to Adjust prospects score

A) Automation Rules
B) Engagement Programs
C) Tables
D) Segmentation Rules
E) PI Completion Actions

Solutions: