Instant Download Salesforce: Marketing-Cloud-Personalization Free Updated Test Dumps
Valid Marketing-Cloud-Personalization FREE EXAM DUMPS QUESTIONS & ANSWERS
The Marketing-Cloud-Personalization Accredited Professional Certification Exam covers a wide range of topics related to the platform, including segmentation, personalization, automation, and reporting. Candidates are required to demonstrate their ability to use these features effectively to create targeted and personalized marketing campaigns.
To prepare for the exam, individuals should have a strong understanding of the Marketing Cloud's personalization features, including segmentation, dynamic content, and predictive intelligence. They should also have experience using these features to create successful marketing campaigns.
NEW QUESTION # 60
What are three ways segments are used in marketing cloud personalization?
- A. Creating related lists within Salesforce CRM
- B. Recommending products
- C. Analytics, trends and engagement
- D. Targeting for campaigns
- E. Set goal and filtersb)
Answer: C,D
NEW QUESTION # 61
A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?
- A. Use machine learning to serve product/ content recommendations in email sent by your ESP
- B. Manually sync data from Interaction studio to service cloud
- C. The agent uses a customized next best offer widget powered by the interaction studio connector
- D. Leverage service cloud to inform IS in real-time
Answer: C
NEW QUESTION # 62
When does site mapping happen during the implementation process?
- A. At the end after everything is defined in the system
- B. It can happen at any point since it is unrelated to the rest of the implementation
- C. In the middle after certain components like the catalog have been populated
- D. At the beginning of the build phase since it is the basis for the rest of the implementation
Answer: C
NEW QUESTION # 63
Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
- A. Server-side campaign
- B. Email campaign
- C. Mobile campaign
- D. Web campaign
Answer: A
NEW QUESTION # 64
Which data feed integrates external system data into a user's profile levargaing identity attributes?
- A. Interaction feed
- B. Catalog Feed
- C. Identity feed
- D. User Feed
Answer: D
NEW QUESTION # 65
Which three components of a server side campaign can be defined by a business user?
- A. Campaign rendering
- B. User attributes
- C. Campaign responses
- D. Experience rules
- E. Promoted content
Answer: B,D,E
NEW QUESTION # 66
How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?
- A. 300 total between filters and goals
- B. Unlimited
- C. 25 filters and 25 goals
- D. 64 total between filters and goals
Answer: D
NEW QUESTION # 67
Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?
- A. Catalog items
- B. Einstein Decision
- C. Einstein recipes
- D. Promotion
Answer: B
NEW QUESTION # 68
What two features of Marketing Cloud Personalization have functionality to perform an A/B Test?
- A. Campaigns
- B. Templates
- C. Segments
- D. Recipes
Answer: A,C
NEW QUESTION # 69
What are the two main functions of the Event API? (select 2)
- A. Capture user attributes and actions
- B. Return campaign responses
- C. Bulk load external campaign data
- D. Process GDPR data or deletion requests
Answer: A,B
NEW QUESTION # 70
A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?
- A. IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
- B. IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
- C. IS uses probability matching to determine if two or more profiles represent for user identity
- D. IS users third party software to match anonymous and knows identifies
Answer: D
NEW QUESTION # 71
How many total global goals and filters can you define for your dataset in IS?
- A. 25 filers and 25 goals
- B. 300 total between filters and goals
- C. Unlimited
- D. 64 total for both filters and goals
Answer: D
NEW QUESTION # 72
What three components can a web developer define by pageType?
- A. Item Actions
- B. Capturing Attribute
- C. Campaign
- D. Content Zones
- E. Goals
Answer: A,B,D
NEW QUESTION # 73
Which two successs metrics can a company achieve with IS their web channel?
- A. Increase in organic search ranking
- B. Increase in revenue
- C. Increase in conversion rate
- D. Increase in first time visitor
Answer: A,C
NEW QUESTION # 74
A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
- A. The option to send segment date to Marketing Cloud
- B. The option to exclude anonymous fields on a segment export
- C. The option to include built-in fields on a segment export
- D. The option to include all custom fields on a segment export
Answer: D
NEW QUESTION # 75
A brand wants to do an ad-hoc export of a segment. What option could they use?
- A. The export segment functionality via CSV format
- B. The export segment functionality via the SOAP API
- C. The export segment functionality via JSON payload
- D. The export segment functionality to Amazon S3
Answer: A
NEW QUESTION # 76
ETL feeds must follow explicit specifications and requires which type of file format?
- A. JSON
- B. CSV
- C. Binary
- D. TextDocs
Answer: B
NEW QUESTION # 77
Which campaign type needs to be configured to set up the Marketing Cloud Personalization Connector for Sales and Service Clouds?
- A. Server-Side Campaign
- B. Email Campaign
- C. Mobile Campaign
- D. Web Campaign
Answer: A
NEW QUESTION # 78
What are Marketing Cloud Personalization's machine learning powered algorithms called?
- A. Einstein Decisions
- B. Einstein Recipes
- C. Data Science Workbench
- D. Machine Learning Tools
Answer: B
NEW QUESTION # 79
How often is the Event Stream report refreshed?
- A. Every Day
- B. Every 30 Minutes
- C. Every 15 Seconds
- D. Every hour
Answer: A
NEW QUESTION # 80
What are two ways to populate the interaction studio catalog? [check]
- A. Third-party integration
- B. Email pixel
- C. ETL Feed
- D. Web sdk
Answer: C,D
NEW QUESTION # 81
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Salesforce Marketing-Cloud-Personalization is a powerful tool that is designed to help businesses personalize their marketing campaigns. It is an essential component of the Salesforce Marketing Cloud platform, which enables marketers to create and manage personalized customer journeys across multiple channels. The Marketing Cloud Personalization Accredited Professional exam is an excellent way to demonstrate your expertise in this area and showcase your ability to deliver personalized experiences to your clients.
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