Free Salesforce (Certified-Strategy-Designer) Certification Sample Questions with Online Practice Test
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NEW QUESTION # 15
Cloud Kicks learns that some website visitors, especially those who can't see high-contrast color palettes, do not convert into customers.
What should the strategy designer do to solve for this accessibility challenge"?
- A. Invite users to co-create as accessibility experts.
- B. Ideate marketing concepts to reach new audiences.
- C. Conduct an empathy workshop to understand the audience.
Answer: A
Explanation:
Explanation
Inviting users to co-create as accessibility experts means involving users who have accessibility needs or challenges in the design process as collaborators and consultants. This helps solve for the accessibility challenge by ensuring that the design meets the standards and expectations of the target audience.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 16
Cloud Kicks (CK) has developed a successful commerce solution for its customers in the health space o creation of an artificial intelligence (AI)-based recommendation engine. There are privacy concerns.
What should a strategy designer suggest that would provide a focus on AI concerns?
- A. Create a focus group among internal stakeholders to advocate consideration of bias.
- B. Publish a publicly accessible set of ethical principles and guides
- C. Evaluate multiple AI vendors with commerce solutions that must be ethical.
Answer: B
Explanation:
Explanation
The best suggestion that would provide a focus on AI concerns for a company that develops an AI-based recommendation engine is to publish a publicly accessible set of ethical principles and guides, as this demonstrates transparency, accountability, and commitment to ethical AI practices. Creating a focus group among internal stakeholders or evaluating multiple AI vendors may not address the privacy concerns of the customers or the public.
NEW QUESTION # 17
Cloud Kicks' sales representatives are complaining that some Lightning webs components developed as part of the partner onboarding process are slow to load and often unresponsive.
What would be the best recommendation to the team to identify the challenges and remediate the issue?
- A. Run the Salesforce Optimizer.
- B. Utilize the Lightning Usage App.
- C. Create a case with Salesforce support.
Answer: B
Explanation:
Explanation
The best recommendation to identify and remediate the issue of slow and unresponsive Lightning web components is to utilize the Lightning Usage App, which provides insights into how users interact with Lightning Experience and helps optimize performance and usability. Running the Salesforce Optimizer or creating a case with Salesforce support may not address the specific issue of Lightning web components.
NEW QUESTION # 18
A strategy designer at Cloud Kicks conducted a series of interviews with business stakeholders and customers to gain insights into existing customer support operations and wrote the design challenge statement. which option reflects the format of the design challenge statement?
- A. As a user, I want to see trending support resources upon the first login to customer support so I can save my time.
- B. How might we save our existing customers time by preemptively serving the info they need to deflect the customer support calls?
- C. Unify platforms and centralize support operations to save customers time and reduce business costs.
Answer: B
Explanation:
Explanation
The format of the design challenge statement is how might we + verb + user + need + context, which is a solution-free way of framing a problem or opportunity space. Option B reflects this format by asking how might we save our existing customers time by preemptively serving them the info they need to deflect customer support calls. Option A is an example of a user story, which is a solution-oriented way of expressing a user requirement. Option C is an example of a goal statement, which is a high-level way of expressing a desired outcome.
NEW QUESTION # 19
Cloud Kicks (CK) is working on enhanced functionality for an existing sates application.
What should CK do to ensure the proposed design is compatible with the current data model7
- A. Create high fidelity prototypes.
- B. Perform end user testing.
- C. Run a technical design critique.
Answer: C
Explanation:
A technical design critique is a method that helps ensure the proposed design is compatible with the current data model by inviting feedback from technical experts, such as developers or architects. It helps identify potential issues or gaps in the design and suggest improvements or alternatives. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/run-a-te
NEW QUESTION # 20
An online retailer developing a new sales strategy that releases a new, limited time promotion every 10 minutes to keep shoppers engaged.
The retailer's strategy designer has concerns that the promotion falls into an ethical risk zone around addiction.
Which strategy should be used to bring potential issues to light?
- A. Design a workshop for the team to slow down and think through the potential consequences of the strategy to uncover stakeholder perspectives.
- B. Create a provocative presentation showing how strategies like these will lead to unhealthy shopping behaviors, and send it to leadership.
- C. Release the project as intended knowing customer feedback will force the concerns to be addressed later.
Answer: A
Explanation:
The best strategy to use to bring potential issues to light for a sales strategy that falls into an ethical risk zone around addiction is to design a workshop for the team to slow down and think through the potential consequences of the strategy and uncover stakeholder perspectives, as this helps foster ethical awareness, reflection, and dialogue. Releasing the project as intended or creating a provocative presentation may not address the ethical risk or create alignment.
NEW QUESTION # 21
A project team led by a strategy designer has just facilitated 3 weeks of user research.
What should thev do to identify kev insights?
- A. Plot insights on a 2x2 diagram of effort and impact, and align with stakeholders.
- B. As a team, spend time affinity mapping, spotting patterns, and surfacing surprises.
- C. Ask each team member to create insights based on their expertise and support with collected quotes.
Answer: B
Explanation:
Explanation
The project team should spend time affinity mapping, spotting patterns, and surfacing surprises, to identify key insights after conducting user research. This method involves grouping data points into themes or categories, finding connections or trends among them, and highlighting unexpected or surprising findings.
References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/identify
NEW QUESTION # 22
A strategy designer is leading a project to reimagine in-app communication form. The CIO is a key decision maker but appears to be neutral-and even, at times, a detractor to the project.
What should the designer do to gain their alignment?
- A. Set up a conversation with the CIO to name the challenge and listen to their objections
- B. Email the stakeholders reiterating project status and asking for any objections to the approach.
- C. Ask the sponsor to speak to the CIO on behalf of the project and explain how it meets team needs.
Answer: A
Explanation:
Explanation
The best way to gain alignment from a key decision maker who is neutral or detracting from a project is to set up a conversation with them to name the challenge and listen to their objections, as this shows respect and empathy and allows for mutual understanding and feedback. Asking the sponsor to speak to them on behalf of the project or emailing them reiterating project status may not address their concerns or motivations effectively.
NEW QUESTION # 23
An insurance company has a calc banding process that involves multiple team members, different departments, and many disparate systems Which Salesforce automation tool should a strategy designer recommend to improve business process efficiency?
- A. Services Cloud
- B. MuleSoft
- C. Financial
Answer: B
Explanation:
Explanation
The best Salesforce automation tool to recommend to improve business process efficiency for an insurance company that has a complex underwriting process is MuleSoft, as this helps integrate and orchestrate data and applications across different systems and platforms. Financial Services Cloud or Service Cloud may not be able to automate the underwriting process effectively.
NEW QUESTION # 24
Cloud Kicks asks to see a roadmap denoting how the design team will turn their product vision into reality.
What should the team do when developing their roadmap?
- A. Focus on features, including detailed outputs associated with each one.
- B. Ensure stakeholders stay connected and aligned during roadmap development
- C. Set expectations that once the roadmap is approved It will not be modified.
Answer: B
Explanation:
The team should ensure stakeholders stay connected and aligned during roadmap development, when creating their roadmap to turn their product vision into reality. This helps avoid misalignment or confusion among stakeholders, and ensure that the roadmap reflects their feedback and expectations. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-a
NEW QUESTION # 25
Cloud Kicks' sales team is reporting an increased rate of churn. The Support team is frequently bombarded with customer requests for less complicated user experience. The development team sees the risk in changing a mature product.
What should a strategy designer recommend to help create alignment between the team?
- A. Define acceptance criteria and acceptance testing to validate intended outcomes.
- B. Share stories from customer reach to create a common understanding of challenges.
- C. Create a prioritized product roadmap to ensure future releases address known challenges.
Answer: B
Explanation:
Explanation
The best recommendation to help create alignment between the team is to share stories from customer research to create a common understanding of challenges, as this helps empathize with the customer pain points and needs and foster a user-centric mindset. Creating a prioritized product roadmap or defining acceptance criteria and testing may not address the root cause of the misalignment or the complexity of the user experience.
NEW QUESTION # 26
A pilot program for drone-delivered footwear reveals that while customers like the idea of this service, the cost of delivering it outweighs the price customers are willing to pay.
Which criterion is not being met?
- A. Feasibility
- B. Viability
- C. Desirability
Answer: B
Explanation:
Viability is the criterion that is not being met by the pilot program for drone-delivered footwear. Viability refers to how profitable or sustainable a product or service is, given the market demand and cost structure. It can be measured by comparing the revenue and expenses of the product or service, and assessing the return on investment or break-even point. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-a
NEW QUESTION # 27
A cross disciplinary team is starting a new design initiative for Cloud Kicks, and the strategy designer is loading the effort.
What is one way to increase the team's psychological safety to encourage productive collaboration?
- A. Ask everyone to introduce themselves via title and greatest success
- B. Ask everyone to share a personal experience.
- C. Ask everyone their expected level of project involvement.
Answer: B
Explanation:
One way to increase the team's psychological safety to encourage productive collaboration is to ask everyone to share a personal experience, as this helps build trust, empathy, and rapport among team members. Asking everyone their expected level of project involvement or introducing themselves via title and greatest success may not foster psychological safety, as they may create hierarchy, pressure, or competition.
NEW QUESTION # 28
Cloud Kicks has envisioned an omnichannel experience for its customers that lets them seamlessly move across devices and select from multiple communication channels when reaching out to the company. The strategy designer creates a go-to-market (GTM) strategy for this concept.
What is a core component of a successful GTM strategy?
- A. Digital marketing plan
- B. Product value proposition
- C. Test-driven development
Answer: B
Explanation:
Explanation
A product value proposition is a core component of a successful go-to-market (GTM) strategy. A product value proposition is a statement that summarizes the benefits and value that a product or service offers to customers, and how it solves their problems or satisfies their needs. It helps communicate the unique selling points and differentiation of the product or service, and attract and retain customers. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-a
NEW QUESTION # 29
Cloud Kicks (CK) is creating a high-priority loyalty program as part of a larger engagement strategy for the company. Several top leaders want to remain involved but don't have much time to invest.
What should CK's strategy designer do to keep these leaders informed and invested, avoiding project disruption due to a lack of alignment?
- A. Create three moments that matter, where top leaders will be invited to provide feedback.
- B. Create a communication plan based on leaders' interest, influence, and level of support for the work.
- C. Create individual plans for working with top leaders based on their preferred cadence and type of involvement.
Answer: A
Explanation:
Identifying key moments in the project timeline for leaders to provide input ensures their involvement is focused and meaningful, without requiring a significant time commitment. This approach keeps leaders engaged and informed, facilitating strategic input at critical stages while minimizing disruptions.
NEW QUESTION # 30
A start-up specializing in healthcare is beginning the research and development phases for an application intended for patients and doctors. The strategy designer wants to help both audiences evaluate and prioritize ideas, opportunities, and features toward a shared understanding of a new patient experience.
Which tool should be used to facilitate and share this vision"
- A. Cross-functional survey
- B. Storyboard
- C. Creative brief
Answer: B
Explanation:
A storyboard is a tool that should be used to facilitate and share the vision of a new patient experience. A storyboard is a visual narrative that illustrates the user's journey with a product or service, using sketches, images, or text. It helps communicate the value proposition and key features of the solution, and how it addresses the user's needs and goals. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-a
NEW QUESTION # 31
Cloud Kicks' (CK) stakeholders have some concerns about a newly created CX vision because they struggle with imagining how it will impact CK's current product.
What should a strategy designer do to alleviate the stakeholders' concerns?
- A. Share associated Objectives & Key with stakeholders to put the vision in a business context.
- B. Organize a brainstorming session toto provide stakeholders with a chance to reassess the vision.
- C. Prototype an aspect of the vision that in interact with the current product and share insights with stakeholders.
Answer: C
Explanation:
A CX vision is a statement that describes the desired future state of the customer experience. It should be inspiring, aspirational, and feasible. To alleviate stakeholders' concerns about how it will impact the current product, a strategy designer should prototype an aspect of the vision that interacts with the current product and share insights with stakeholders. This can help them visualize and understand how the vision can be realized and what benefits it can bring. A brainstorming session may not be helpful if the stakeholders are already skeptical about the vision. Sharing objectives and key results may provide some context, but they do not show how the vision will affect the product.
NEW QUESTION # 32
Cloud Kicks has envisioned an omnichannel experience for its customers that lets them seamlessly move across devices and select from multiple communication channels when reaching out to the company. The strategy designer creates a go-to-market (GTM) strategy for this concept.
What is a core component of a successful GTM strategy?
- A. Digital marketing plan
- B. Product value proposition
- C. Test-driven development
Answer: B
Explanation:
Explanation
A product value proposition is a core component of a successful go-to-market (GTM) strategy. A product value proposition is a statement that summarizes the benefits and value that a product or service offers to customers, and how it solves their problems or satisfies their needs. It helps communicate the unique selling points and differentiation of the product or service, and attract and retain customers.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 33
A design team presents their vision for a new product, and their executive team has some fundamental questions about how the product strategy will drive business outcomes.
What should the strategy designer do to address these concerns?
- A. Provide a breakdown of the strategy, linking features with consumer benefits and outcomes.
- B. Collect feedback and use it to define constraints for a new co-creation activity with stakeholders.
- C. Share stories from research that show the design team understands the customers' needs.
Answer: A
Explanation:
The design team should provide a breakdown of the strategy, linking features with consumer benefits and outcomes, to address the concerns of the executive team. This helps communicate the value proposition and rationale of the product vision, and how it aligns with the business goals and objectives. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/commun
NEW QUESTION # 34
The strategy designer at Cloud Kicks has worked with the development team to create a cross-cloud 360 prototype based on a concept to create a better customer experience and help dive revenue.
What should the designer produce to get buy-in from the business stakeholders?
- A. Business user flow and journey map
- B. Business case and roadmap
- C. Business metrics and ROI map
Answer: B
Explanation:
The designer should produce a business case and a roadmap to get buy-in from the business stakeholders. A business case is a document that outlines the rationale, benefits, costs, risks, and alternatives of a proposed project or solution. A roadmap is a visual representation of the plan, timeline, milestones, and dependencies of a project or solution. Together, they can help communicate the value proposition, feasibility, viability, and desirability of the cross-cloud 360 prototype to the business stakeholders. A business user flow and journey map may show how the prototype works and what pain points it solves, but they do not provide enough information on the strategic aspects of the project. Business metrics and ROI map may quantify some aspects of the project, but they do not explain how or why the prototype was created.
NEW QUESTION # 35
A cross-disciplinary design team is looking at an affinity map of insights.
Which question should the team use to prioritize and turn them into design opportunities?
- A. What constraints would we have to overcome?
- B. Do we have the capability to develop this?
- C. Why is this insight valuable?
Answer: C
Explanation:
The question that the team should use to prioritize and turn insights into design opportunities is "Why is this insight valuable?" This question can help the team evaluate the relevance, significance, and impact of each insight, and how it relates to the user needs, pain points, goals, and motivations. The question also helps the team frame the insights in terms of benefits and outcomes, rather than features or solutions. The other questions may be useful for assessing feasibility or viability, but they do not prioritize insights based on value.
NEW QUESTION # 36
Cloud Kicks has expanded its business recently by offering customizable footwear and the ability to price bv customer. Along with Sales Cloud, they are looking into additional product options that would help sales reps configure their orders easily.
Which Salesforce product should be considered for this business need?
- A. Revenue Cloud
- B. Marketing Cloud
- C. Commerce Cloud
Answer: A
Explanation:
Explanation
Revenue Cloud is a Salesforce product that should be considered for this business need. It helps sales reps configure their orders easily by providing guided selling, dynamic pricing, contract management, billing automation, and revenue recognition features. It integrates with Sales Cloud to enable seamless quote-to-cash processes. References:https://www.salesforce.com/products/revenue-cloud/overview/
NEW QUESTION # 37
A car company gathers insights from recent buyers that reveal people are not sure whether buying electric vehicles helps the environment. A strategy designer from the car company developed this challenge statement:
"How might we make electric car buyers feel confident they are having a positive impact on theenvironmentby choosing our vehicles?" Which business goal is aligned with this challenge statement?
- A. Increase online engagement with the company marketing site
- B. Increase overall electric vehicle sales by 20% annually
- C. Increase positive environmental impact brand awareness
Answer: C
Explanation:
Explanation
The business goal that is aligned with this challenge statement is to increase positive environmental impact brand awareness. This goal reflects the desired outcome of making electric car buyers feel confident they are having a positive impact on the environment by choosing the company's vehicles.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 38
A cross-disciplinary team at Cloud Kicks has to synthesize top customer quotes and insights from research and turn them into design opportunities.
Which question should the team use to prioritize insights?
- A. How will this improve the customer experience?
- B. What will bring in the most revenue?
- C. Is our technology capable of supporting this need?
Answer: A
Explanation:
Explanation
The best question to prioritize insights from customer research is how will this improve the customer experience, as this focuses on the value proposition and user needs of the design. Asking if the technology is capable of supporting the need or what will bring in the most revenue may not reflect the user-centric approach of design thinking.
NEW QUESTION # 39
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