[Dec 23, 2021] Get New AD0-E406 Certification Practice Test Questions Exam Dumps
Real AD0-E406 Exam Dumps Questions Valid AD0-E406 Dumps PDF
NEW QUESTION 24
What is one characteristic of strong success metrics?
- A. They must take into account the specific business objectives of each test.
- B. They must be relevant to many use cases across the optimization program.
- C. They must represent the very next step in the conversion funnel so that we can confidently trace cause to effect.
Answer: C
NEW QUESTION 25
The optimization team is planning their next 3-month experimentation roadmap for the homepage. They have the following candidates:
A - 8 weeks to build, another estimated A weeks to complete (run), and a projected 20% lift in conversion rate. B - 5 weeks to build, another estimated 7 weeks to complete (run), and a projected 25% lift in conversion rate. C - 5 weeks to build another estimated 3 weeks to complete (run), and a projected 15% lift in conversion rate. D - Requires no development team resource, an estimated 7 weeks to complete (run), and a projected 10% lift in conversion rate.
Providing all the estimations are correct and the development team can only build one test at a time, how should they plan their roadmap?
- A. Run D then A.
- B. Run D then C
- C. Run B
Answer: B
NEW QUESTION 26
A product owner at a bank manages six different credit cards.
The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.
Which hypothesis matches the request?
- A. Offering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a "compare our most popular cards" link in the hero will increase application starts.
- B. Offering an opportunity to easily compare the features of three credit cards of the user's choice on the product comparison page by placing a "select three cards to compare" link in the hero will increase application completions.
- C. Offering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a "compare recently-viewed credit cards" link in the hero will increase application completions.
Answer: B
NEW QUESTION 27
A media company would like to create activities that value pages based on page type. The home page is worth ten cents per view and article pages are worth five cents per view.
Which metric should be used in order to track these different values on these pages?
- A. Revenue Per Visitor (RPV)
- B. Average Order Value (AOV)
- C. Custom Scoring
Answer: A
NEW QUESTION 28
As part of a large scale marketing campaign, an activity must run for 10 days. It will start at 3:00 am on a specific date and end 10 days later at 3:00 am. What is the easiest way to ensure this activity starts and ends automatically?
- A. Add a Time Frame audience rule.
- B. Schedule a duration and activate.
- C. Trigger an alert and activate.
Answer: B
NEW QUESTION 29
After adding styling properties to a headline element using the CSS Editor and saving an experience, the Adobe Target Business Practitioner was asked to edit the styling changes and only keep a modification that was made to change the color.
How can this task be done in the Visual Experience Composer?
- A. Edit the CSS style sheet of the site to add a new class for the headline.
- B. Navigate to the Modifications panel and delete the unrequired Actions.
- C. Select the headline. Edit > Text/HTML and change the text color.
Answer: A
NEW QUESTION 30
It has been identified as pan of an A/B test that a conversion should only be valid if the user has clicked on a specific link before converting.
To which page of the Visual Experience Composer three-step guided workflow should an Adobe Target Business Practitioner add this dependency?
- A. Targeting
- B. Experiences
- C. Goals & Settings
Answer: C
NEW QUESTION 31
An Adobe Target Business Practitioner (BP) is creating an Audience in Target. Which type of rule allows the BP to include users based on a category affinity?
- A. Visitor Profile
- B. Custom
- C. Network
Answer: B
NEW QUESTION 32
Match the strategic question to the relevant component within a Recommendations activity.
Answer:
Explanation:
NEW QUESTION 33
An A/B test has been running on a page with very high traffic for longer than the estimated duration as previously determined using the Sample Size Calculator. The confidence level is at 96%. However, the lift for the Experience B is very small, at just 0.6%.
What can be concluded for the test?
- A. The test needs more time to reach a conclusion.
- B. Experience B is the winner at just 0.6%.
- C. The test needs to be repeated with a different Experience B.
Answer: C
NEW QUESTION 34
In Adobe Target, at which point does a visitor qualify for an audience In reporting?
- A. It depends on the metrics
- B. Activity Entry
- C. Activity Conversion
Answer: A
NEW QUESTION 35
An employee within an organization that does not have access to Adobe Target wants to preview experience using the QA URL before the activity is activated.
What is the minimum permission level required to completed this task?
- A. Observer access
- B. Approver access
- C. No access is required
Answer: B
NEW QUESTION 36
An optimization team has decided to incorporate email into their testing strategy and wants to send emails to their list of subscribers. Their desire is to randomly send one of four different emails to users and see which email is the most effective.
How can this request be fulfilled?
- A. Using the Visual Experience Composer
- B. Using the Enhanced Email Experience Composer
- C. Using the Form-Based Experience Composer
Answer: B
NEW QUESTION 37
There is a warning message in the Visual Experience Composer (VEC) for an activity which went live two weeks ago. What is the most probable reason for the warning message?
- A. The structure of the page has changed since activity was created.
- B. The Profile Script is outdated and causing issues in the VEC.
- C. A new plugin was added to website which is not supported by Adobe Target.
Answer: C
NEW QUESTION 38
The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company's quarterly earnings.
The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.
The optimization team decides to run an experiment to promote the discontinued products website. They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to the discontinued products website.
The optimization team wants to use an A/B test to see if adding this new link to the e-commerce site's main navigation causes visitors to visit the discontinued products website.
What should be the goal of the A/B test on the main website?
- A. Increase Revenue Per Visitor (RPV).
- B. Increase Thank You pages visited.
- C. Increase 'SALE" link clicks.
Answer: A
NEW QUESTION 39
Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)
- A. because it is not possible to change your primary goal after the test has started
- B. so that "Conversion Rate of Alternative" can be estimated pre-test
- C. so that "days to complete test" can be estimated pre-test
- D. to minimize risk of biased metric selection
Answer: B,D
NEW QUESTION 40
Which two statements are true when describing Automated Personalization (Choose two.)
- A. The underlying models are re-built every hour using the latest visitor behavior data.
- B. A visit is eligible for a new experience upon each page view.
- C. Target automatically users all Adobe Experience Cloud shared audience to build the personalization models.
- D. The model is always ''spending'' a small fraction of traffic to continue learning.
Answer: A,C
NEW QUESTION 41
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