2022 Marketing-Cloud-Administrator exam torrent Marketing-Cloud-Administrator Study Guide
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Marketing Cloud Administrator Certification Exam advantages are as follow
- Gain visibility of a wide range of features, functions and important activities to use in the workplace.
- Develop your experience base and validate your skills to attract potential employers.
- Learn to perform practical and complex activities through laboratory, practice sessions, study and.
Marketing Cloud Administrator Certification Exam certified salary is as follow
- Europe: 98,862 Euro
- England: 83,370 Pound
- United States: 1,09,000 USD
- India: 74,479 INR
NEW QUESTION 62
The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising Studio?
- A. Facebook and Twitter
- B. Facebook
- C. Google and Facebook
- D. Twitter
Answer: A
NEW QUESTION 63
Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrell a. They are required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessible Which Marketing Cloud product should NTO purchase as a solution?
- A. Analytics Builder
- B. Email Rachments
- C. Content Syndication
- D. Distributed Sending
Answer: D
NEW QUESTION 64
Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.
How should they accomplish this?
- A. Set default permissions with the restrictions on the business unit
- B. Apply a permission set to the business unit
- C. Disable the permissions directly within the business unit
- D. A Assign a role to the business unit
Answer: D
NEW QUESTION 65
Which activity should be used for multivariate content testing within Journey Builder?
- A. Decision Split
- B. Content Split
- C. Random Split
- D. Engagement Split
Answer: C
NEW QUESTION 66
Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer dat a. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.
Which feature would allow compliance with this requirement?
- A. Export Email Allowlist
- B. Audit Trail
- C. IP Allowlist
- D. Identity Verification
Answer: A
NEW QUESTION 67
A Marketing Cloud admin has been asked to Include Sales Cloud data in their queries.
Which feature would allow this functionality?
- A. CloudPages
- B. Synchronized Data Sources
- C. Journey Builder
- D. Query Studio
Answer: B
NEW QUESTION 68
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
- A. Data extensions can store HTML code as an attribute.
- B. Data extensions allow for add/update Import activity.
- C. Data extensions support Customer ID to be used as Subscriber Key.
- D. Data extensions are necessary for Contact Builder
Answer: D
NEW QUESTION 69
Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?
- A. Studio > Email > Subscribers > All Subscribers
- B. Contact Builder > All Contacts > Email
- C. Analytics Builder > Reports > Email Send Report
- D. Email Studio > Email > Tracking > Sends
Answer: C
NEW QUESTION 70
Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.
How should the unique identifier of the data model be setup if the MobilePush and Email channels are used within the same account?
- A. Strategically control the Contact Key values and tie records together across channels using this key.
- B. Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.
- C. Use a third-party system to identify and delete duplicate Contact Keys.
- D. Strategically control the Contact Key values in Email, but let Marketing Cloud automatically tie records as needed from MobilePush.
Answer: A
NEW QUESTION 71
Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather than having one email with dynamic content.
Which activity would allow NTO to build the journey with the fewest activities possible?
- A. Einstein STO
- B. Join
- C. Wait Until Date
- D. Engagement Split
Answer: B
NEW QUESTION 72
Which three options determine when a contact could enter a journey?
Choose 3 answers.
- A. Re-entry by date
- B. Re-entry only after exiting
- C. Re-entry by attribute
- D. No re-entry
- E. Re-entry at any time
Answer: B,D,E
NEW QUESTION 73
To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?
- A. Configure the business unit data retention setting to 12 months
- B. Set inactive data to be automatically cleared after one year, but is recoverable
- C. Apply a Row Based Retention to each data extension as it is created, set to 12 months
- D. Configure the Enterprise wide default retention to one year
Answer: C
NEW QUESTION 74
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?
- A. Create a user-initiated message to logged-in customers to send once the website is restored.
- B. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
- C. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- D. Create and send an apology email that includes a discount for a future purchase to all customers
Answer: A
NEW QUESTION 75
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
- A. A new sender profile needs to be leveraged for sending transactional emails
- B. Multiple brand logos must be accommodated in an email header
- C. NTO requires SSL certificate configurations for Content Builder and Portfolio images
- D. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
Answer: D
NEW QUESTION 76
Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers
- A. Number of items per order.
- B. Channel preference of customers.
- C. Products purchased from a competitor.
- D. Last purchase date
Answer: B,D
NEW QUESTION 77
Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating [email protected] could NOT be imported.
Which error code would the file contain for this record?
- A. Restricted Values
- B. Invalid Email Address
- C. List Detective
- D. Skipped Records
Answer: C
NEW QUESTION 78
A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers
- A. Journey re-entry settings
- B. Run Once schedule type
- C. Winner evaluation
- D. Data Extension entry source
Answer: B,C
NEW QUESTION 79
A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.
What functionality would allow this?
- A. Web and Mobile Analytics
- B. Web Analytics Connector
- C. Personalization Builder
- D. Advertising Studio
Answer: B
NEW QUESTION 80
Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?
- A. Contact Builder was not configured properly.
- B. The data extension was not configured as sendable.
- C. The email address in All Subscribers is prioritized.
- D. Data retention settings were incorrect in the data extension.
Answer: C
NEW QUESTION 81
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use SmartCapture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
- A. CSS
- B. HTML
- C. SQL
- D. AMPscript
Answer: D
NEW QUESTION 82
A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send.
Which feature would the admin use to meet this requirement?
- A. Field Level Encryption.
- B. Distributed Marketing Sends.
- C. List Sending
- D. Tokenized Sending
Answer: D
NEW QUESTION 83
Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?
- A. Automation Studio > File Transfers
- B. Contact Builder > Data Sources
- C. Contact Builder > Synchronized Data Extensions
- D. Email Studio > Synchronized Data Extensions
Answer: B
NEW QUESTION 84
Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?
- A. The Data extension is marked as Sendable and Testable
- B. The data extension contains a Salesforce ID
- C. The data extension is linked using the Contact Key
- D. The data extension is marked as Sendable
Answer: D
NEW QUESTION 85
A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?
Choose 3 answers
- A. Best practice suggests a 20-minute timeout setting
- B. Frustration of users upon timeouts
- C. Typical length of time users spend in Marketing Cloud
- D. Security risk of unauthorized users for longer timeout settings
- E. Change impacts all users
Answer: A,D,E
NEW QUESTION 86
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Registration procedure of the Marketing Cloud Administrator Certification Exam are as follow
In order to apply for the Marketing Cloud Administrator, You have to follow these steps
- Click Register for an exam.
- Find the exam you want to schedule and expand the section to view delivery options. You can choose to register for the exam as supervised on the site or supervised online.
- You will be sent an email confirming the purchase and registration.
- You will see a purchase confirmation screen. Click Finish.
- All supervised online exams automatically adapt to the time zone of the position entered in the profile details of your Webassessor.
- Click on Submit
- If you selected the supervised online exam:
- Click on Select
- Select the date and time you want to take the exam; - Read the reprogramming and cancellation policy, select the confirmation box.
- Click the Save button for your preferred delivery method.
- Check the accuracy of the exam and the details of the program, click Pay.
- Enter your type of payment. You can enter a coupon / coupon code and / or a credit card. Certification exams are subject to tax in accordance with local laws; You will see all applicable fees listed during the payment process.
- Login to the Webassessor at www.webassessor.com salesforce. If you don't already have an exam profile in Webassessor, you need to create one.
- Select a test center.
- If you selected the supervised on-site exam:
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