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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?

A) Path | Page
B) Exact | Referrer
C) Phint | URL
D) Sub-Domain | Complete
E) Encoded | Direct

2. Which option will help your client identify which categories get the most data?

A) Remove or hide unused categories.
B) Request an Inventory Report from their account manager.
C) Generate the Site Hits Report.
D) Review the cookie inventory.
E) Enable taxonomy permissioning.

3. You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.

A) Option D
B) Option A
C) Option C
D) Option E
E) Option B

4. Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?

A) That the iFrame tag type was selected in the container tool.
B) That the production side web server is capable of retrieving HTTP requests.
C) That the image pixel is placed as the delivery method in the Create Campaign dialog box.
D) That the appropriate macros were added to the pixel URL.

5. Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

A) Uses a transparent 1x1 image pixel
B) This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
C) The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
D) Audience data on past users is sent.
E) Only data on users that are seen on a go-forward basis is sent.

Solutions: