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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client is considering offsetting some seat governance control over to your agency. You determine that your client would like to create briefs but would prefer your agency to create campaigns and run execution platforms. Based on this, what level of seat governance control must you recommend?

A) Full agency control
B) Agency ownership of the DMP
C) Client ownership of the DMP
D) Full client control

2. Which of the following are two true statements about ID swapping? (Choose two.)

A) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via the Offline Match Integration.
B) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via User Data API.
C) It is necessary in order to ingest data keyed off of MAIDs via the Mobile Direct Ingest method.
D) It is necessary in order to ingest data keyed off of IP addresses via the Offline Match Integration.
E) It is necessary in order to ingest data via the Online Ingest method.

3. Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?

A) Taxonomy API
B) User Data API
C) Ping API
D) Pixel URL API
E) Audiences API

4. Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

A) That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
B) That access to 3rd party data has been granted and that 1st party converters have been suppressed
C) That vendors and share partners have been configured and that Data Usage Agreement has been signed
D) That a custom audience pixel has been generated and that a look-alike model has been created
E) That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed

5. You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?

A) Path | Page
B) Exact | Referrer
C) Phint | URL
D) Sub-Domain | Complete
E) Encoded | Direct

Solutions: