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IBM M2090-618 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Solution Mapping & Competitive Positioning | 20% | - Competitive differentiation - Matching solutions to customer needs - Upsell and expand scenarios |
| Topic 2: IBM Business Analytics Midmarket Portfolio | 35% | - Positioning and differentiators - IBM Cognos Express family overview - IBM Cognos Insight features and use cases - IBM SPSS for midmarket applications |
| Topic 3: Sales Strategy & Value Proposition | 25% | - Articulating business value and ROI - Identifying qualified opportunities - Pricing, packaging and financing options - Overcoming common objections |
| Topic 4: Midmarket Business Analytics Landscape & Trends | 20% | - Market trends and business drivers - Key customer pain points in midmarket - Value of analytics for midmarket organizations |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
Question 1
What is a common pain point for a Sales Department?
A. Am I maximizing revenue generation and market growth opportunity through segmentation and route-to-market?
B. Are my back-office and supply chain infrastructure and processes effective, maximizing profitability?
C. Do I fully understand my company's capital structure. ROI. compliance, risk, disclosure and regulatory reporting requirements?
D. How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?
Question 2
What is the maximum number of IBM Cognos Express Performance Management users permitted if the customer buys an IBM Cognos Express Performance Management Connector?
A. No limit
B. 100
C. 50
D. 150
Question 3
Which pain point can IBM Midmarket solutions help overcome?
A. The customer has difficulty managing patient records and archiving historical data
B. The customer needs an analytic solution that communicates information across the enterprise
C. The customer needs to implement and manage group HR policy across multiple companies
D. The customer is struggling with complex territory to account alignment processes
Question 4
During a conversation with the Sales Director, you try to uncover areas where your solution could add value in his department. Which question would you ask?
A. What happens when you need to combine information from multiple data sources to produce business reports?
B. How much time do you spend manually aggregating and managing budgets rather than working on strategic initiatives?
C. Are you able to identify which promotional periods or campaigns were the most productive in converting leads?
D. How do you communicate financial plans and forecasts to other groups in the company such as operations or research and development?
Question 5
Which is the most important question to focus on to address customer need?
A. Are they satisfied with their current Business Intelligence solution?
B. Are they looking for a Business Analytics product?
C. Are they having specific business pains?
D. Are they using a data warehouse?
Solutions:
| Question 1 Answer: A | Question 2 Answer: D | Question 3 Answer: B | Question 4 Answer: D | Question 5 Answer: C |

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