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HP HP2-B102 Exam Syllabus Topics:

SectionObjectives
Sales Fundamentals- Consultative selling approach
- Basic competitive positioning
- Solution mapping to customer requirements
HP Imaging and Printing Portfolio Overview- Printer and multifunction device categories
- Print solutions and services ecosystem
- Inkjet and Laser printing technologies
Customer Needs and Business Requirements- Cost optimization and efficiency drivers
- Enterprise printing workflows and document management
- Small and medium business printing needs
HP Value Proposition and Differentiation- Security and managed print services
- Reliability and total cost of ownership
- Sustainability and environmental considerations

HP Imaging and Printing Sales Fundamentals Sample Questions:

1. Why are up-selling and cross-selling beneficial to a channel partner?

A) They are the only processes that allow the partner multi-vendor sales versus single-vendor sales.
B) They allow the partner higher profits in combination with faster sales cycles.
C) For every HP color printer sold using a cross-sell technique. HP provides an additional 10% discount on the hardware.
D) They typically involve a higher value product leading to higher profits


2. What is line dominance?

A) Selling more units than your competitor
B) having the best placement in store displays
C) Offering more choices than your competitor
D) Having better name recognition than your competitor


3. What is the most important fact to remember about transactional and consultative sales?

A) You should focus on your customer's business problems
B) You should focus primarily on volume of sales.
C) You should minimize time spent with customers.
D) You should focus only on your margin.


4. What does HP Laser Modulation use?

A) small dots placed far apart to produce dark colors
B) large dots placed far apart to produce dark colors
C) large dots placed close together to produce dark colors
D) small dots placed close together to produce dark colors


5. A network manager is in charge of a fleet of 155 imaging and printing devices The manager wants to know which devices are used the most in order to optimize usage by redeploying the imaging and printing fleet. Which tool should the network manager use to find this information efficiently?

A) HP Embedded Webserver
B) HPOXP
C) HP Web Jetadmin
D) HP Universal Print Driver


Solutions:

Question # 1
Answer: B
Question # 2
Answer: C
Question # 3
Answer: A
Question # 4
Answer: D
Question # 5
Answer: C

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