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Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Email Sending & Automation | - Automation tools
|
| Content Creation | - Content Builder usage
|
| Email Marketing Fundamentals | - Email marketing concepts
|
| Tracking & Reporting | - Performance analysis
|
| Data Management | - Data structures
|
Salesforce Email Essentials (EEB101) Sample Questions:
Question 1
A marketing team has switched from the Classic Editor to Content Builder in Email Studio. All images, content blocks, and emails were saved in one folder.
How should these saved items be found in Content Builder?
A. Create folders and move content
B. Rename content to be alphabetical
C. Filter based on content type
D. Add tags to each piece of content
Question 2
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?
A. Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."
B. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.
C. Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview 'myTestData.'"
D. Create a Test data extension that contains the five content variations the two team members need to validate.
Question 3
Use the Data Extension Model when (Select 4)
A. You prefer a flexible subscription model
B. You send global messages
C. You use the XML API
D. You use the SOAP or REST APIs
E. You implement triggered sends
Question 4
When a marketer is looking to improve the deliverability of their emails what should be included in the subject line of the email?
A. Catchy subject line
B. Add your company's name.
C. Customer's first and last name
D. Incentive Program
Question 5
Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?
A. Opting customers in automatically
B. Preventing customers from opting out
C. Personalized recommendations
D. Sending multiple emails in one day
Solutions:
| Question 1 Answer: A | Question 2 Answer: A | Question 3 Answer: A,B,D,E | Question 4 Answer: B | Question 5 Answer: C |

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