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IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. Which type of user within an organization is mostly likely to use the scenario modeling capabilities?

A) Executive
B) Business analyst
C) IT manager
D) Business manager

2. An organization is interested in IBM Cognos BI, but they say they already have many business intelligence and reporting systems in place.
What is the best way for the sales representative to respond?

A) Cognos allows organizations to select the appropriate roles that match their user behaviors.
B) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self service.
C) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
D) Cognos was designed to take information from multiple applications and pull it together into a single platform.

3. What is the best strategy when positioning IBM Cognos BI against a niche competitor such as QlikView and MicroStrategy?

A) Describe how IBM Cognos is the lowest cost solution on the market and provides the lowest total cost of ownership of all vendors.
B) Warn the customer of hidden charges attached to features perceived as free.
C) Expand the agenda to include capabilities not provided by the competitor.
D) Explain that unlike these other vendors, all functionalities of Cognos are available out of the box without having to code.

4. A potential customer is looking for a way to explore the data to determine why product sales are rising in one region but falling in another.
Which type of analysis in IBM Cognos BI best meets this requirement?

A) Slice-and-dice and trending
B) Statistics and predictive analytics
C) Scenario modeling
D) Analytical reporting and drilling

5. Which statement best describes the business intelligence needs of business analysts?

A) They require multiple ways to query and explore the data available to them.
B) They require the ability to author reports for others in the business.
C) They require the ability to create metadata models and deploy packages for other users.
D) They require immediate and simple views of key factors driving the business.

Solutions: