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Google Display Exam Practice Test Sample Questions:

1. Jane has created a promoted video that she has included in the Google Content Network for
YouTube. Within YouTube insight she wants to download the reports for her YouTube channel to review performance offline. How can Jane do this?

A) Jane can do this in YouTube Insight by choosing My Videos, then Reporting, then Save As and choosing csv or tsv values.
B) YouTube does not allow users to download reports - only view them online.
C) Jane can do this in YouTube Insight by choosing "Download reports for this channel: csv" and saving the file to her computer.
D) Jane will need to do this through Google AdWords on the Reporting tab.

2. Lily has created a display campaign to help support her consulting business. She wants to find the best keywords based on the site content. Which of the following Google AdWords tools should she use to accomplish the task?

A) Keyword tools
B) My Change History tool
C) Conversion optimizer
D) Display ad builder

3. You are managing a Google AdWords campaign for a company. You launch a new display
campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions. Which of the following actions can you perform to resolve the issue?
Each correct answer represents a complete solution. Choose two.

A) Increase bidding for successful sites.
B) Evaluate performance of campaign regularly.
C) Check the ad creative and the landing page to make sure they are well matched.
D) Verify that your conversion code is set up correctly.

4. Consider the image shown below:
What will happen if you click on the "history of soccer" link in the image?

A) Google AdWords will display ads related to the "history of soccer" for this keyword.
B) The "soccer" wheel will fade to the background and a new wheel called "history of soccer" will be created.
C) You'll be taken to the first page with the keyword "history of soccer" in the Google search r esults.
D) Another line will branch out from "soccer" with related links to the "history of soccer" link.

5. Examine the image below: Four areas of the image have been highlighted for your reference. In the image, what highlighted area is represented by the color green?

A) Image ad
B) Banner ad
C) In stream video
D) In video overlay

Solutions: