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Introduction to Salesforce Marketing cloud email specialist Exam
The Salesforce-Marketing cloud email specialist exam is a competency-based certification exam that recognizes your development of enhanced capabilities to troubleshoot and solve basic Marketing Cloud-specific issues, using the Salesforce Marketing Cloud Email application tools in executing both tactical as well as strategic email campaigns. To attempt the exam, individuals must have industry experience.
Post certification , professionals are expected to perform below tasks :
- Send emails using email application sending methods.
- Create reports of email tracking data.
- Build complex email automations.
- Invest time in studying the resources listed in this exam guide and the additional required study materials provided by Salesforce.
- Build email marketing campaigns utilizing the various tools -within Email Studio, including Content Builder.
- Build relational data models.
How to book the Marketing-Cloud-Email-Specialist Exam
These are following steps for registering the Marketing-Cloud-Email-Specialist Exam. Step 1: Visit to Webassessor Exam Registration Step 2: Signup/Login to Webassessor Step 3: Select the onsite proctored or online proctored delivery method of Certification Exam Step 4: Select Date, time and confirm with a payment method
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
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Salesforce Marketing-Cloud-Email-Specialist日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Insights and Analytics | 14% | - Evaluate email campaign performance and data - Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces) |
| Topic 2: Marketing Automation | 26% | - Recommend the appropriate marketing automation solution - Build the appropriate Automation Studio solution - Build the appropriate Journey Builder solution |
| Topic 3: Subscriber and Data Management | 26% | - Manage subscriber data (Lists vs Data Extensions) - Understand concepts of subscribers, profile center, and subscription centers - Configure Contact Builder and Audience Builder |
| Topic 4: Email Marketing Best Practices | 10% | - Differentiate elements of an email that can impact message deliverability - Demonstrate appropriate and effective subscriber acquisition and retention methodologies - Evaluate elements and techniques of email marketing to design effective emails and email programs |
| Topic 5: Content Creation and Delivery | 24% | - Organize and manage email campaign content - Create and customize an email message to meet customers' needs - Configure send settings to meet the customer requirements - Recommend Marketing Cloud tools to use when preparing an email for send |
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