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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Subscriber and Data Management | 26% | - Manage subscriber and data processes
|
| Email Marketing Best Practices | 10% | - Design effective email campaigns
|
| Insights and Analytics | 14% | - Analyze email metrics
|
| Content Creation and Delivery | 24% | - Build and customize email content
|
| Marketing Automation | 26% | - Automate email campaigns
|
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
1. After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?
A) Tracking tab in Journey Bulkier
B) Pending tab in Content Builder
C) Overview tab in email Studio
2. Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its 'Weekly Deal email.
Which feature provides notification badges to alert NTO of any performance issues?
A) Einstein Messaging Insight
B) Einstein Copy insights
C) Einstein Engagement Scoring
3. Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?
A) An automation that deletes old data extensions, emails, and reports
B) An automation that Imports subscriber data regularly and updates key data extensions
C) An automation that contains several recurring emails and decisioning points
4. Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?
A) Delivery Profile
B) Sender Profile
C) Send Classification
5. A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?
A) Under user permissions, select limited template access.
B) Configure Content Blocks to only be usable within approved templates.
C) Configure restrictions within a Content Area for approval block types
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: B |

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