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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Your manager requests a report showing the overlap between customers visiting both the mobile app and the website. After generating the report, you notice that customer overlap is missing. What should you do next?
Response:

A) Reprocess the data ingestion rules.
B) Enable identity resolution using the customer email address.
C) Apply a calculated metric for cross-channel activity.
D) Use the Segment Overlap feature.

2. An insurance organization wants to report on its customers who have connected to its agents through its website, mobile app, or phone calls in the last 7 days. The organization wants the number of customers connecting through each channel to be highlighted on the top of dashboard, so that key data stands out.
As a CJA business practitioner, what visualization would you recommend to be used in Workspace?
Response:

A) Summary Change
B) Summary Number
C) Text
D) Flowchart Visualization

3. An analyst is creating a dashboard that needs to contain year-over-year comparisons for at least the past twelve months, possibly longer. There are three data views that contain the sources needed and are based on the identity that the analyst wants to use.
Which data view should the analyst use?
Response:

A) The data view with the 36-month rolling data window.
B) The data view with the 18-month rolling data window.
C) The data view with a 12-month rolling data window.
D) The data view with the 24-month rolling data window.

4. What should be used to create a customer segment of users who made purchases within the last 90 days?
Response:

A) Calculated Metric Based Filter
B) Dynamic Segment Rule
C) Event Filter by Date Range
D) Profile Attribute Assignment

5. A company sells large machines and parts and accessories for those machines. They have recently added a how-to video section to their site and want to know which group of users is visiting the video page. An analyst builds the following Venn diagram as part of their analysis.

What conclusion can the analyst draw? Response:

A) Visitors that view Large Machines pages are more likely to also view the How-to Video page.
B) Visitors that view Parts and Accessories pages are more likely to also view the How-to Video page.
C) Visitors that view How-to Video pages rarely visit Large Machines pages.
D) Visitors that view Parts and Accessories pages are more likely to also view the Large Machines page.

Solutions: