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Adobe Marketo Engage Architect Master Sample Questions:

1. A marketing stakeholder has worked with the web development team to create a unique multi-step form experience on the business website to request a product trial. The marketing stakeholder wants to take advantage of Marketo Engage's form fill trigger filter to kick off conversion processing for program membership and to nurture emails but is unable to because the product trial conversions are only creating new records via Web Service API, and, in some cases, are creating duplicates.
The web development team seeks out a recommendation from the Marketo Engage consultant in order to enable this unique trial form experience, but the team would also like to provide the marketing stakeholder with the system abilities to trigger from form conversions.
Which two options can the Marketo Engage consultant present to the marketing and web development stakeholders to support this unique form experience? (Choose two.)

A) Marketo REST API Submit Form Endpoint
B) Marketo Forms 2.0 JavaScript API
C) Marketo REST API Create Lead Endpoint
D) Marketo REST API Push Lead to Marketo Endpoint

2. A customer has an existing Marketo instance with the workspaces and lead partitions configuration in the image below.

Each country has their own workspace and partition, and the Default workspace is used by the Marketo administrators for admin and operational programs. They have a lead routing program set up in the Default workspace that routes new leads and reroutes existing leads to the correct lead partition based on the country field. The Australian marketing team is responsible for creating marketing programs within their workspace, and the team recently ran a live event. They had a number of leads register for their event via a form and event program in the Australia workspace, but they were not on the registration list when the event ran, resulting in frustrations at the door when checking in attendees.
Which troubleshooting step can be taken to avoid this issue in the future?

A) Verify that the form is capturing the correct fields
B) As this is a program that captures new names, recommend that the event program be created in the Default workspace
C) Move the form in the Default workspace so it can be shared by different countries
D) Recommend that the global form in the design studio be created

3. A client wants to capture UTM parameters at a program level to measure and report on the effectiveness of each Marketo program. The client has a large marketing team, and the Marketo administrator wants to streamline how they build their programs to ensure that all the data values are captured to enable the reporting. The company currently uses program member custom fields and has created program templates that the marketing team clones to minimize the number of steps necessary when setting up their programs.
They need advice on how they should modify their program templates and setup to capture their UTMs.
Which three actions should the administrator recommend to help the client meet their goals in the most efficient and scalable manner? (Choose three.)

A) Create a Request Campaign to set UTM parameters in the Program Member Custom Fields to avoid race conditions
B) Configure Program Member Custom Fields to track the UTM parameters
C) Configure local program tokens to set UTM parameters
D) Create an executable smart campaign to set UTM parameters in the Program Member Custom Fields
E) Configure program tokens for UTM parameters that have been inherited from a parent folder
F) Change Data Value steps in the smart campaigns to capture the UTMs in Program Member Custom Fields

4. An enterprise marketing organization has set up an out-of-the-box Revenue Cycle Modeler.

However, after some time, the sales team has provided feedback that the following modifications need to be made:
SQL leads need to be reviewed with an SLA of 5 days by the Sales Support team SQL leads that are disqualified should be removed from the SLA stage SQL leads that are sales ready need to progress to the Sales Accepted Leads stage (SAL) What are the three changes that needs to be implemented? (Choose three.)

A) Add an inventory stage, SAL, between "SQL" and "Opportunity"
B) Add an SLA stage, SAL, between "SQL" and "Opportunity"
C) Add a detour stage, "Disqualified", from "SQL"
D) Add a "Disqualified" transition from "SQL" to "MQL"
E) Check that the "SQL" stage from inventory type to SLA has a Max Age of 5 days

5. A client's Marketo instance has poorly organized campaigns, leading to reporting inaccuracies.
What is the first step to resolve this?

A) Implement naming conventions for campaigns
B) Consolidate all campaigns into one workspace
C) Reduce the number of campaigns
D) Remove inactive campaigns

Solutions: